One of the best books non-fiction released in 2008
One of the most eye-opening books I have read in a long time. This easy-to-read and digest book is a nice introduction to behavioural economics. It follows some threads that were in Freakonomics, which was good, too, but I like this one even better.

intriguing
A great discussion of the topic, a little long on the conclusions. Entertaining writer.

Smart, Well Written Book, written in the Freakonomics Style
Quick, enjoyable read that provided some refreshing insight into the world of behavioral economics with the premise that people are not perfect rational beings, rather they are irrational and often in very predictable ways. Quality stories, witty humor - overall an excellent summary of the fascinating research Dr. Ariely has done over the years.

This Book Explains a lot!
This is an excellent book well written. It explains in clear and understandable language why we make some of the decisions we do even when it's logical to make other choices. Dr. Ariely writes with great humor and and understanding of his audience. I recommend this to one and all.

Predictable review
I am probably guilty of writing a public review after reading some of the others. I enjoyed the book initially but did not feel that same sense of satisfaction finishing. Then I read that one person enjoyed the early chapters about relativity and felt the book lost steam in the end. I actually bought a new Macbook this week and ended up buying the "middle" model of three offered. Now I know why. I am glad I read the book, but I wish the later chapters were as interesting as the beginning of the book.