Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath, Dan Heath Random House Random House
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly....
List Price: $25.00 
Our Price: $13.35

Nudge: Improving Decisions About Health, Wealth, and Happiness
Richard H. Thaler, Cass R. Sunstein Yale University Press Yale University Press
Amazon Best of the Month, April 2008: Debit or credit? Paper or plastic? Lease or buy? Public or private school? Have you made the right choices? Probably not, according to the important new research on the science of choice. In clear and...
List Price: $26.00 
Our Price: $16.00

Sway: The Irresistible Pull of Irrational Behavior
Ori Brafman, Rom Brafman Doubleday Business Doubleday Business
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do...
List Price: $21.95 
Our Price: $12.36

Crucial Conversations: Tools for Talking When Stakes are High
Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler, Stephen R. Covey McGraw-Hill McGraw-Hill
The New York Times Bestseller! Learn how to keep your cool and get the results you want when emotions flare. When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer...
List Price: $16.95 
Our Price: $8.50

Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD)
John Medina Pear Press Pear Press
Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know--such as the brain's need for physical activity to work at its best. How do we...
List Price: $29.95 
Our Price: $17.26

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Michael E. Gerber HarperCollins HarperCollins
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth , Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a...
List Price: $16.95 
Our Price: $5.99

What Got You Here Won't Get You There: How Successful People Become Even More Successful
Marshall Goldsmith, Mark Reiter Hyperion Hyperion
America's most sought-after executive coach shows how to climb the last few rungs of the ladderThe corporate world is filled with executives, men and women who have worked hard for years to reach the upper levels of management. They're intelligent,...
List Price: $24.95 
Our Price: $12.60

The Intelligent Investor: The Definitive Book on Value Investing. A Book of Practical Counsel (Revised Edition)
Benjamin Graham, Jason Zweig HarperBusiness Essentials HarperBusiness Essentials
Among the library of investment books promising no-fail strategies for riches, Benjamin Graham's classic, The Intelligent Investor , offers no guarantees or gimmicks but overflows with the wisdom at the core of all good portfolio management. The...
List Price: $19.95 
Our Price: $10.33

Kaplan GMAT Premier Program, 2009 (Book & CD-ROM)
Kaplan Kaplan Publishing Kaplan Publishing
Features: NEW! Essential math basics review section with practice drills 6 full-length practice tests (1 in the book, 1 online, 4 on the CD-ROM) Diagnostic test to target areas for score improvement Proven score-raising...
List Price: $42.00 
Our Price: $23.01

Influence: The Psychology of Persuasion (Collins Business Essentials)
Robert B. Cialdini Collins Business Collins Business
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for...
List Price: $17.95 
Our Price: $9.64

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