Influence: The Psychology of Persuasion (Collins Business Essentials)
Robert B. Cialdini Collins Business Collins Business
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for...
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely HarperCollins HarperCollins
List Price: $25.95 
Our Price: $14.45

Nudge: Improving Decisions About Health, Wealth, and Happiness
Richard H. Thaler, Cass R. Sunstein Yale University Press Yale University Press
Questions for Richard Thaler and Cass Sunstein Amazon.com: What do you mean by "nudge" and why do people sometimes need to be nudged? Thaler and Sunstein: By a nudge we mean anything that influences our...
List Price: $26.00 
Our Price: $16.28

Consumer Behavior (8th Edition)
Michael R. Solomon Prentice Hall Prentice Hall
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Social networking, sensory marketing, illusion of truth...
List Price: $173.33 
Our Price: $138.66

Consumer Behavior
Wayne D. Hoyer, Deborah J. MacInnis South-Western College Pub South-Western College Pub
Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world...
List Price: $207.95 
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The Way We'll Be: The Zogby Report on the Transformation of the American Dream
John Zogby Random House Random House
According to super pollster John Zogby, whom The Washington Post calls “the maverick predictor,” the conventional wisdom about the United States–that we’re isolated from the world, politically fragmented, and inclined...
List Price: $26.00 
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The Wisdom of Crowds
James Surowiecki Anchor Anchor
In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation,...
List Price: $14.95 
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Buying In: The Secret Dialogue Between What We Buy and Who We Are
Rob Walker Random House Random House
“Fascinating … A compelling blend of cultural anthropology and business journalism.” — Andrea Sachs, Time Magazine “An often startling tour of new cultural terrain.” — Laura Miller, Salon ...
List Price: $25.00 
Our Price: $15.28

Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
Chris Anderson Hyperion Hyperion
The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the...
List Price: $15.95 
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Why We Buy: The Science Of Shopping
Paco Underhill Simon & Schuster Simon & Schuster
In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the "science of shopping." Armed with an array of video...
List Price: $15.00 
Our Price: $6.02

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