Yes!: 50 Scientifically Proven Ways to Be Persuasive
Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini Free Press Free Press
Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your...
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The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell Back Bay Books Back Bay Books
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm...
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
W. Chan Kim, Renée Mauborgne Harvard Business School Press Harvard Business School Press
Winning by Not Competing: A Fresh Approach to Strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled...
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
David Meerman Scott Wiley Wiley
The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only...
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Web Analytics: An Hour a Day
Avinash Kaushik Sybex Sybex
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path...
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Influence: Science and Practice (5th Edition)
Robert B. Cialdini Allyn & Bacon Allyn & Bacon
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request). Written in a narrative style combined with scholarly research, Cialdini...
List Price: $22.99 
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The 29% Solution: 52 Weekly Networking Success Strategies
Ivan Misner, Michelle R. Donovan Greenleaf Book Group Press Greenleaf Book Group Press
In many ways, success at networking is the uncommon application of common knowledge. Most people understand that networking is important to their success--they just lack a step-by-step process to get the results they want. Almost no one really...
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Click: What Millions of People Are Doing Online and Why it Matters
Bill Tancer Hyperion Hyperion
What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online...
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The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play
Neil Fiore Tarcher Tarcher
Originally published by Tarcher in 1988, The Now Habit has sold more than 58,000 copies, and is as relevant as ever! Author Neil Fiore offers the first comprehensive strategy to overcome the causes of procrastination and to eliminate its...
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Principles of Marketing, 12th Edition
Philip Kotler, Gary Armstrong Prentice Hall Prentice Hall
The 12 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies...
List Price: $184.00 
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