Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Craig Stull, Phil Myers, David Meerman Scott Wiley Wiley
Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to...
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The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell Back Bay Books Back Bay Books
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm...
List Price: $14.99 
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Nudge: Improving Decisions About Health, Wealth, and Happiness
Richard H. Thaler, Cass R. Sunstein Yale University Press Yale University Press
Amazon Best of the Month, April 2008: Debit or credit? Paper or plastic? Lease or buy? Public or private school? Have you made the right choices? Probably not, according to the important new research on the science of choice. In clear and...
List Price: $26.00 
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Sway: The Irresistible Pull of Irrational Behavior
Ori Brafman, Rom Brafman Doubleday Business Doubleday Business
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do...
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Influence: The Psychology of Persuasion (Collins Business Essentials)
Robert B. Cialdini Collins Business Collins Business
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for...
List Price: $17.95 
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
David Meerman Scott Wiley Wiley
The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only...
List Price: $24.95 
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Yes!: 50 Scientifically Proven Ways to Be Persuasive
Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini Free Press Free Press
Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your...
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
W. Chan Kim, Renée Mauborgne Harvard Business School Press Harvard Business School Press
Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over...
List Price: $29.95 
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No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Dan S. Kennedy Entrepreneur Press Entrepreneur Press
FREE-Audio CD INSIDE PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters “Follow the money!” Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning...
List Price: $17.95 
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Buying In: The Secret Dialogue Between What We Buy and Who We Are
Rob Walker Random House Random House
“Fascinating … A compelling blend of cultural anthropology and business journalism.” — Andrea Sachs, Time Magazine “An often startling tour of new cultural terrain.” — Laura Miller, Salon ...
List Price: $25.00 
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