Consumer Behavior (9th Edition)
Leon Schiffman, Leslie Kanuk Prentice Hall Prentice Hall
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing...
List Price: $173.33 
Our Price: $74.98

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
Darren Rowse, Chris Garrett Wiley Wiley
Blogging has become a popular and fascinating pastime for many, but more and more bloggers are finding it can also be an excellent source of direct or indirect income. Although the barriers to starting a blog are low, without expert guidance it is...
List Price: $24.99 
Our Price: $13.09

The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play
Neil Fiore Tarcher Tarcher
Originally published by Tarcher in 1988, The Now Habit has sold more than 58,000 copies, and is as relevant as ever! Author Neil Fiore offers the first comprehensive strategy to overcome the causes of procrastination and to eliminate its...
List Price: $14.95 
Our Price: $8.26

Buying In: The Secret Dialogue Between What We Buy and Who We Are
Rob Walker Random House Random House
“Fascinating … A compelling blend of cultural anthropology and business journalism.” — Andrea Sachs, Time Magazine “An often startling tour of new cultural terrain.” — Laura Miller, Salon ...
List Price: $25.00 
Our Price: $15.29

Little Red Book of Selling: 12.5 Principles of Sales Greatness
Jeffrey Gitomer Bard Press Bard Press
Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives.
List Price: $19.95 
Our Price: $10.75

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Alina Wheeler Wiley Wiley
This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, ...
List Price: $45.00 
Our Price: $25.73

Why We Buy: The Science Of Shopping
Paco Underhill Simon & Schuster Simon & Schuster
In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the "science of shopping." Armed with an array of video...
List Price: $15.00 
Our Price: $6.02

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Craig Stull, Phil Myers, David Meerman Scott Wiley Wiley
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs , a guide to understanding and meeting the needs of consumers,...
List Price: $27.95 
Our Price: $13.80

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